Unless you’re already in your ‘forever home’, you’ll probably be looking at putting your current home on the market. And if you’re reading this, you probably know insulation is important for energy efficiency, lower bills, and improved comfort. insulation may also be important to selling your home to the largest group of home buyers out there — millennials.
Millennials: A New Kind of Buyer
While each home buyer is going to have their own mental checklist when it comes to choosing a house, millennials tend to all have one thing in common — they want a house with proper energy efficiency. In fact, according to a recent article by Bankrate, “energy efficiency” is one of the 11 Must-Haves to Sell to Millennial Buyers.
These Buyers Want to Protect the Environment
Their belief that they need to be more “green” is one of the main reasons why energy efficiency is important to millennials. They tend to have strong, specific values and preservation of the environment is more important than material things, power, or money.
Morley Winograd, an author and researcher of millennials, believes millennials are the most environmentally conscious generation in the U.S., stating, “They will be interested in anything that reduces a home’s footprint on the environment, especially if it is measurable and works automatically.”
As a home seller, it is now your job to show millennials that purchasing your home is going to align with their values. Newer insulation means the A/C and furnace don’t have to work as hard — saving energy in the long run.
These Buyers Are Conscious of What They Are Spending
While millennial home buyers consider their environmental footprint, they are also cautious of where their money is going. Energy costs are rising, and millennials want to do what they can to avoid having to pay increased costs.
Again, this is where insulation can help attract buyers. Rooms will stay cooler in the summer and warmer in the winter. Who doesn’t want that?
Keep in mind, it’s better to already have upgrades such as new insulation already installed in the home when it comes time to sell. Otherwise, buyers will consider the amount that this is going to add to the price when they have to make these updates on their own.
Take the Next Step
Knowing your audience of potential home buyers is the first step in selling your home. Now, it’s time for the next step. Make those home improvements that are going to nudge buyers into believing your home is the one for them. Re-insulating your home is a step worth taking, and all it takes is a call to NorthStar. We look forward to hearing from you!